Xpo Group & Kortrijk Xpo

A multilingual multisite experience for one of Belgium's biggest event players

For Xpo Group and Kortrijk Xpo, we developed a flexible Drupal platform where two powerhouse brands share a single technical back-end, while both keeping their own distinct identity.

A solid digital foundation

We started with analysis, wireframes, and content structure to map out the entire multisite architecture with clarity. What content is shared? Where do the two brands differ? How do we keep management straightforward while allowing the websites to grow?

By getting those fundamentals right first, we were able to build a system that offers a clear overview today and is ready for future expansion.

Two brands, one system

Even though Kortrijk Xpo and Xpo Group share the exact same Drupal back-end under the hood, each brand received its own distinct identity. The websites look and feel visually different, while content managers can work centrally from a single, flexible CMS.

Striking that perfect balance between efficiency and brand experience was at the heart of the entire project.

More experience, zero clutter

We refined the existing branding with subtle motion details, an engaging intro animation, and small interactive elements that give the websites rhythm and character.

The experience remains clean and professional, while feeling dynamic and modern.

An interactive venue map

Together with Studio Verho, we developed an interactive map of the entire event complex for Kortrijk Xpo. When visitors hover over a space, it lights up, giving them instant insight into the different halls, surface areas, and possibilities.

This gives organizers a quick feel for scale, routing, and room combinations, directly from the website.

Results

Drupal multisite platform for Kortrijk Xpo and Xpo Group
One shared back-end powering multiple websites
Two distinct brand identities within the same system
Multilingual website available in three languages
Interactive venue map
Analysis, wireframes, and content architecture as a solid foundation
Subtle motion details and intro animations
Flexible CMS for centralized content management
Scalable structure built for future expansion

Webdesign by Wildbloei.
Illustraties by Studio Verho

Discover Kortrijk Xpo

Discover Xpo Group

Website Kortrijk Xpo & Xpo Group

Incredibly satisfied with our collaboration on the websites for Kortrijk Xpo and Xpo Group. What truly makes the difference for us is their open and honest communication, deep expertise, and the fact that they are always actively thinking along with us. No cookie-cutter approach here, but a real partner who is genuinely involved and helps find the best possible solution. On top of that, they are simply a true pleasure to work with. Highly recommended!

Stefanie Delchambre

Team lead marketing

Sfeerbeeld van fotoshoot bij Sitetrip webstudio

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Sitetrip is your partner for analysis, development, and maintenance of your new web journey. We are a small studio of 3 experts: Marieke, Stijn and Maarten. With us, you work directly with who guides your project.

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