UX & SEO

At Sitetrip, keyword research and UX principles are the starting point of every project. Which terms drive volume in your market? How do your visitors navigate?

Target Audience Research

Who are your visitors, what are they looking for, and how can you best meet their needs?

Keyword research

We research which search terms are relevant to your business, where the opportunities lie and how you can stand out from competitors. These insights provide a strong foundation for your website structure and content, with a focus on visibility across search engines and AI-powered search platforms.

Sitemap & structure

We determine which pages you need, how they fit together and how visitors find their way around your website. Together, we refine the structure to ensure your website remains clear for visitors and can grow alongside your offering and ambitions.

Wireframes & prototypes

We create practical wireframes of your website, allowing you to see how everything fits together before development begins.

Custom recommendations

Concrete improvement points for user experience, conversion, and future-proofing.

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Together on a digital journey
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Why we think before we build

A good website comes from bringing strategy, design and technology together from the very beginning.

By making the right decisions upfront, we build a website that:

  • Meets the needs and expectations of your target audience.
  • Provides a strong foundation for organic search visibility.
  • Is technically robust and ready for future development.
  • Offers a clear, intuitive user experience across desktop and mobile.
  • Reduces the need for major changes later in the process.

And our work doesn’t stop at launch. We continue to support you where needed, helping your website evolve alongside your business.

A well-built website is a strong start. Ongoing maintenance and development make the difference in the long run.

Let’s work together

Let’s work together

Let’s work together

Let’s work together

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Time for an introduction?

Work

Featured cases

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Website for education and knowledge sharing

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A clear website for a versatile architecture firm